Japanese beauty brands are some of the best in the world, with aesthetics that include everything from mega-watt glamor to sheer natural beauty.
With rich pigments, technical design, and outstanding manufacturing quality, it’s no surprise that Japanese brands are part of the armory of anyone serious about looking good.
In This Article – We share some great Japanese makeup brushes from some of the world’s leading cosmetics brands.
Table of Contents
The 5 best Japanese makeup brushes
Brushes from these 5 leading cosmetics companies are used by makeup artists in film and television as well as beauty enthusiasts from around the world.
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Here are Japanese brands to buy your next makeup brush from.
1. Shiseido Company, Limited 株式会社資生堂
Shiseido is a world-famous Japanese cosmetics conglomerate with brands and subsidiaries all over the world.
It is renowned for the quality and range of its makeup brushes.
This luxury brand is the world’s fifth-largest makeup company and is found in department stores like:
- Bloomingdales
- Saks Fifth Avenue
- Harrods
- and Le Bon Marché
The name Shiseido is derived from a Chinese proverb about the live-giving virtues of the earth.
About Shiseido
Shiseido started as a pharmacy, owned by Arinobu Fukuhara, who has been the head pharmacist of the Imperial Navy in Japan.
Fukuhara visited the United States and turned his business into a popular restaurant business selling ice cream and sodas.
| Headquarters | Chūō, Tokyo, Japan |
| Founded | 1872 |
| Founder | Arinobu Fukuhara |
| Products | Skincare products Body care products Hair care products Cosmetics Perfumes Makeup tools |
| URL | corp.shiseido.com/jp/ |
| Social Media | www.instagram.com/shiseido/ |
The business passed to his son Shinzo Fukuhara, who made the transition to selling cosmetics in Shiseido stores.
The first makeup product sold was a multicolored face powder and brush set, sold in 1917.
The company’s advertising and cosmetics consistently pushed Western beauty standards, rather than traditional Japanese ideals.
Following World War II, Shiseido developed the De Luxe, a luxury cosmetics line.
From the 1950s onwards, the company began expanding into America and Europe.
Are Shiseido makeup brushes worth it?
Shiseido makeup brushes are a great investment for someone serious about the technical application of makeup.
Famous makeup artists like Lottie Stannard and Pony (Park Hye-min) rely on these brushes to create high-octane and glamorous red carpet looks.
Shiseido produces a comprehensive range of makeup brushes, including:
- Shiseido powder bruises
- Shiseido blusher brushes
- Shiseido eyeshadow brushes
- Shiseido lip brushes
- Shiseido concealer brushes
- Shiseido eye lining brushes
- Shiedo face brushes
Contemporary Shiseido brushes take their inspiration from Japan’s traditional dramatic ‘kumadori’ makeup.
They have signature black and red coloring and are generally soft-bristled, with great density and precision tapering women love.
2. Koh Gen Do
Koh Gen Do is a makeup brand that has forged its reputation on movie sets around the world.
This brand combines great cosmetics with natural skincare expertise to nourish and revive your skin.
Along with its expertise in botanicals and makeup, the company’s makeup brushes and tools have a great following which includes celebrities like:
- Angelina Jolie
- Jessica Alba
- and Blake Lively
About Koh Gen Do
Koh Gen Do was founded in the 1980s by Ai Saotome, who was a successful Japanese actress.
Saotome found continuously wearing makeup on film sets stressed and irritated her skin, so she began to develop skincare and cosmetic products that were healing, based on traditional Japanese skin and body care.
| Headquarters | Dupont, Washington, United States |
| Founded | 1986 |
| Founder | Ai Saotome |
| Products | Skincare products Hair care products Cosmetics Makeup tools |
| URL | kohgendocosmetics.com |
| Social Media | www.instagram.com/kohgendo/ |
Saotome’s Koh Gen Do cosmetics are developed to keep your skin healthy and are free from fragrances, mineral oil, and synthetic pigments.
One of the company’s most successful products is its Moisture Foundation, which comes in a signature red tube.
Koh Gen Do is award-winning and has multiple outlets in America and Southeast Asia.
Best makeup brush from Koh Gen Do
Koh Gen Do brushes are perfect for liquid, cream, and powder foundations.
Here is one of the best in the business.
Why Koh Gen Do makeup brushes?
Koh Gen Do makeup tools deliver professional-quality results.
Koh Gen Do products have been used on over 950 film and TV sets including:
- The Tourist
- The Intern
- and American Hustle
Koh Gen Do brushes are particularly rated for their softness and streak-free finish.
The company produces the following brushes:
- Koh Gen Do concealer brush
- Koh Gen Do powder brush
- Koh Gen Do buff brush
- Koh Gen Do fan brush
- Koh Gen Do foundation brush
- Koh Gen Do perfect foundation
All brushes have the signature gloss-red handle and soft superior-grade antibacterial bristles.
3. Shu Uemura 植村 秀
Shu Uemura is a legendary cosmetics brand that is named after iconic makeup artist, Uemura Shū.
This Tokyo-based brand, now owned by L’Oreal, is one of the world’s premium beauty brands, with products that span skin, hair, and body care.
Shu Uemura’s professional quality products include makeup brushes that are inspired by makeup used in the traditional Kabuki theater of Japan.
About Shu Uemura
Shu Uemura was a Tokyo native who trained as a makeup artist in his teens. At the time he trained, he was the only male student in his class.
He built his career working on film and television sets which included the film Joe Butterfly (1957), None but the Brave (1965), and notably transforming Shirley MacLaine into a Japanese woman for My Geisha (1962).
| Headquarters | Minami-Aoyama, Minato-ku, Tokyo, Japan |
| Founded | 1960 |
| Founder | Shu Uemura |
| Products | Skincare products Body care products Hair care products Cosmetics Perfumes Makeup tools |
| URL | www.shuuemura-usa.com |
| Social Media | www.instagram.com/shuuemura/ |
The Shu Uemura makeup company was launched from Uemura Shu’s Holywood success.
His first product, a cleansing oil, was sold in 1960. The company’s philosophy was that skin health was the priority when developing cosmetics.
Uemura’s approach to makeup was always to enhance the natural beauty of the subject, rather than creating something artificial.
In 1964 – Shu Uemura opened a makeup school, followed by a boutique in Tokyo in 1967. The company was formerly named Shu Uemura Cosmetics in 1983.
Uemura bridged the Japanese and Western cosmetics markets expertly with products and an aesthetic that had dual appeal.
In 2004, three years before his death, Uemura sold a controlling stake in his company to L’Oréal.
The company has since undergone global expansion but remains true to its Japanese founder with innovative cosmetics that enhance natural beauty.
Top makeup brush from Shu Uemura
Shu Uemura’s ‘Petal’ range of foundation brushes is a great buy for anyone serious about beauty.
Here is a great Shu Uemura foundation brush that is well worth buying.
Are Shu Uemura makeup brushes good?
Shu Uemura makeup brushes are some of the best in the industry and are championed by professional makeup artists and beauty editors.
All Shu Uemura brushes are trade-quality and expensive.
They have distinctive designs and engineering and are designed to work as a system to achieve the Shu Uemura look.
The range of brushes include:
- Petal 55 foundation brush
- Petal 30R foundation brush
- Brush 10
- Brush 20
- Brush 8 HR
- Brush 27
- Brush 4F
- Brush 5R
You can be confident that applying makeup with these brushes will be soft, gentle, and precisely controlled for consistent color application.
4. CANMAKE TOKYO キャンメイク
If you are looking for fun and frothy makeup that is perfect for the Kawaii princess look, CANMAKE is the Japanese cosmetics brand for you.
This great-value drugstore makeup brand is known for its pretty products and cute packaging.
The tools and product attract not only teenagers but beauty industry pros, including the actress, model, and influencer Lena Fujii.
About CANMAKE
CANMAKE cosmetics was founded in 1985 by IDA Laboratories, a Japanese company that makes a wide range of health and beauty products.
CANMAKE makeup products were designed to be good quality but affordable, which has led to them having an extremely wide appeal.
| Headquarters | Shinjuku, Tokyo, Japan |
| Founded | 1985 |
| Founder | IDA Laboratories |
| Products | Cosmetics Makeup tools |
| URL | www.canmake.com |
| Social Media | www.instagram.com/canmaketokyo |
The brand is popular throughout Southeast Asia, young women love the pretty princess packaging and bright feminine colors.
CANMAKE skin care products like its Mermaid Skin UV Gel have been bestsellers.
CANMAKE was a domestic product up until 2000, when the company went global. It hasn’t penetrated Europe as yet but has earned a following in America.
If you like the ‘girly, pop and shiny’ look, you’ll love CANMAKE!
The best CANMAKE makeup brush
If you want to own a CANMAKE Japanese makeup brush, this is the one to go for.
Are CANMAKE brushes worth it?
Yes! CANMAKE brushes are relatively cheap compared to the other brushes we have.
They are not professional quality, but great for creating fun and pretty Japanese makeup looks.
The set of 5 makeup brushes from CANMAKE includes:
- Soft cheek brush
- Cheek brush
- Highlight brush
- Face brush
- Marshmallow finish face brush
These cheap Japanese makeup brushes are great for your first makeup kit or for quick application of your look on the go!
5. Surratt
Luxury makeup brand Surratt graces the faces of some of the world’s most beautiful women.
This famous brand has been developed and produced in Japan, under the direction of the famous makeup artist Tony Surratt.
Surratt is headquartered in NYC, to give global reach to its exclusive Japanese pigments and tools.
About Surratt
Surratt was founded by the celebrity makeup artist Tony Surritt and fashion entrepreneur Heleyne Mishan-Tamir in 2012, with the first products released in 2013.
Surratt wanted his makeup brand to showcase the Japanese aesthetic and master craftsmanship it is known for.
| Headquarters | Manhattan, New York, United States |
| Founded | 2012 |
| Founder | Troy Surratt |
| Products | Cosmetics Makeup tools |
| URL | www.surrattbeauty.com/ |
| Social Media | www.instagram.com/surratt/ |
Everything about the brand is pro-level and puts trade tools in the hands of professional and non-professional beauty enthusiasts to create masterful makeup looks.
Everything from the tools and products to the packaging and labels is 100% Made In Japan.
This innovative brand also produces customizable formulations for foundation and makeup color palettes.
The packaging and tools are designed for practical application and flawless results.
Surratt makeup brushes top pick
If you want to own a CANMAKE Japanese makeup brush, this is the one to go for.
Are Surratt makeup brushes the best?
Surratt brushes are strong contenders for the very best makeup brushes available right now.
This East meets West mashup brand has ensured that they enlist only the very best Japanese beauty manufacturing expertise to produce technical brushes that go the distance and more.
Brushes in the Artistique collection:
- Surratt Artistique large smoky eye brush
- Surratt Artistique face brush
- Surratt Artistique sculpting brush
- Surratt Artistique cheek brush
- Surratt Artistique foundation brush
Best Japanese makeup brushes FAQs
What is kumadori?
How do I clean my makeup brushes?
Can I keep my Japanese makeup brushes in a bag?
What are the benefits of using Japanese makeup brushes?
What makes Japanese makeup brushes different from other makeup brushes?
Who is the most famous Japanese makeup artist?
Uemura was known for his innovative approach to makeup and his use of natural materials and techniques.
He worked with many famous clients, including Hollywood actresses and models, and his brand is still popular today. Other famous Japanese makeup artists include Akira Minagawa, Ayako, and Hirofumi Kera.
Why are Japanese makeup brushes so expensive?
They are typically made with natural hair fibers, such as goat, horse, or squirrel, which are carefully selected and processed to create soft, durable bristles that are perfect for applying makeup.
The production process for these brushes is often time-consuming and involves a great deal of handwork, which adds to the cost of the brushes.
Additionally, many Japanese makeup brushes are made by skilled artisans who have years of experience in creating high-quality brushes, which further adds to their value.
Rounding up
Japanese makeup brushes are a great buy if you want to invest in your makeup collection.
These quality brushes are technical tools that have been designed to apply your beauty products correctly. You’ll enjoy shading, sculpting, and carving the latest makeup looks with the best tools for the job!
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