11 Popular Japanese Perfume Brands (The Art of Fragrance)

A beautiful scent is distinctive and captivates the senses.

In Japan, fine fragrances are especially esteemed.

Popular Japanese perfume brands
Popular Japanese perfume brands

Many Japanese perfume brands have become international favorites, popular with men and women across the world.

In this article, we keep you up to date with 11 Japanese perfume brands popular right now.

11 Japanese perfume brands popular right now

These 11 Japanese perfume brands have been created by some of Japan’s leading perfumers and fashion designers.

Japanese perfume brand guide
Japanese perfume

Many are influenced by the incense trade that has flourished in Japan for hundreds of years.

Learn about these popular Japanese fragrances that have become contemporary classics.

1. Kenzo 

Headquarters Paris, France
FounderKenzo Takada
Number of fragrances 150
Social Mediawww.instagram.com/kenzo/

The Kenzo fashion house was founded by the Japanese designer Kenzo Takada in the 1970s.

It is now owned by LVMH but retains its distinctive Japanese aesthetic.

Kenzo has produced over 150 fragrances including the bestselling Flower by Kenzo fragrance that has sold over 15 million bottles since it was released in 2000.

Popular Kenzo fragrance

Kenzo Flower By Kenzo Eau De Parfum Spray

  • 3.3 fluid ounce bottle
  • Iconic bottle and fragrance made by the Kenzo fashion house
  • Japanese orange flower fragrance
  • For women

2. Sholayered 

Headquarters Tokyo, Japan
FounderSho Ishizaka 
ProductsPersonal fragrance
Home fragrance
Body Care products
Social Mediahttps://www.instagram.com/sholayered_official/

Sholayered is an authentically Japanese, luxury perfume brand that is inspired by the incense-making of Japan.

It was founded by Sho Ishizaka in 2013 and has since gone from strength to strength with its range of carefully layered delicate fragrances.

The brand is minimalist and stylish, with a range of fragrances for men and women. 

Popular Sholayered fragrance


  • 3.4 fluid ounce bottle
  • Minimalist clean and light fragrance
  • Fruity notes
  • Produced in Japan
  • For women

3. Shiseido 

Headquarters Chūō, Tokyo, Japan
FounderArinobu Fukuhara
ProductsSkincare products
Hair care products
Social Mediawww.instagram.com/shiseido_japan/

Shiseido is one of Japan’s oldest cosmetics companies.

It was founded by a pharmacist in 1872 and has grown to become one of the world’s leading cosmetics manufacturers.

Shiseido produces over 74 perfumes, with their first fragrance created in 1917.

Their specialty is floral perfumes that appeal to Japanese taste but are now popular globally. 

Popular Shiseido fragrance

Shiseido Zen Eau De Parfum

  • 3.3 fluid ounce bottle
  • Blue rose and citrus top notes
  • Freesia and violet heart notes 
  • White musk and amber background
  • Produced in Japan
  • For women

4. Keiko Mecheri

Headquarters Los Angeles, California,
FounderKeiko Mecheri
ProductsPersonal fragrance
Home fragrance
Body Care products
Social Mediawww.instagram.com/keikomecheri/

Perfumer Keiko Mecheri founded her eponymous company with her husband in 1997 after they both left their jobs in tech.

The brand has gone from strength to strength, due to the nuanced home and personal fragrances they have developed.

Many of her scents are inspired by the Japanese Riviera where she was brought up. 

Popular Keiko Mecheri fragrance

Wild Berries Eau De Parfum by Keiko Mecheri

  • 2.5 fluid ounce bottle
  • Fruity feminine fragrance
  • Blackberry and blackcurrant top notes
  • Cassia and raspberry mid notes
  • Woody base notes

5. Perfume Satori

Headquarters OURS 2F, 3-6-8 Roppongi, Minato-ku, Tokyo
FounderSatori Osawa
Social Mediawww.instagram.com/parfumsatori_official/?hl=en

Perfume Satori is the perfume atelier of Satori Osawa from Tokyo.

She is a French-trained perfumer but draws from a deep knowledge of Japanese botanicals which she has studied since childhood.

Inspiration for her classically Japanese fragrances include incense, the tea ceremony, and flower arranging.

Her rare and exclusive fragrances can cost as much as $800!

Popular Satori fragrance

Teapot type perfume Satori cherry blossom pattern

  • A traditional Japanese teapot filled with a classic Satori fragrance
  • Finest Kyara (agarwood tree)
  • Teapot is decorated with cherry blossoms

6. Issey Miyake 

Headquarters Tokyo, Japan
FounderIssey Miyake 
Social Mediawww.instagram.com/isseymiyakeparfums

Issey Miyake is a legendary Japanese fashion designer, known for his exquisitely pleated clothing and iconic fragrances.

His L’eau d’Issey has eclipsed his fashion in prominence and popularity. 

The Issey Miyake fragrances for men and women were created by the perfumer Jacques Cavallier and are produced by Shiseido.

There are numerous limited-edition fragrances that are created in collaboration with a range of guest perfumers.

Popular Issey Miyake fragrance

L’eau D’issey pour Homme by Issey Miyake

  • 6.7 fluid ounce bottle
  • Woody masculine scent
  • Aquatic element along with musk, vetiver, cypress, lemon and sage
  • For men


Headquarters Sapporo, Hokkaido, Japan
FounderYasuyuki Shinohara
ProductsNatural pharmacy
Organic cosmetics
Health foods
Social Mediawww.instagram.com/diser.essentia

DI SER  is an ultra-niche Japanese perfume company that specializes in fragrances made from natural fragrances.

The company also has a natural pharmacy called Essentia Ltd which sells herbal medicines. 

All ingredients in DI SER fragrances have been gathered in Japan.

Essential oils are carefully blended to create unique fragrances that are beautifully bottled on the island of Hokkaido.

The scents, costing almost $1000, are available internationally from specialist retailers. 

Popular DI SER fragrance

Kyara fragrance

  • Pure Kyara and Agarwood
  • Rose and cedar notes
  • Inspired by Japanese incense

8. Miya Shinma

Headquarters 320, rue Saint-Honoré 75001 Paris
FounderMiya Shinma
Perfumed card
Perfumed pearls
Perfumed fans
Social Mediawww.instagram.com/miyashinma/

Miya Shinma is a Japanese perfumer who set up her eponymous fragrance atelier in Paris in 1999.

Her distinctively Japanese fragrances are inspired by her childhood in Shizuoka and her studies in Kyoto.

She divides her time between France and Japan and has developed unique fragranced products like incense, pearls, and elaborate fans.

Popular Miya Shinma fragrance

HANA (Flower) fragrance

  • A nuanced floral fragrance
  • Iris, ylang-ylang, jasmine, and rose fragrances
  • For women

9. Hanae Mori

Headquarters Paris, France
FounderHanae Mori
ProductsPersonal fragrance
Social Mediawww.instagram.com/hanaemoriparfums/

Hanae Mori was one of Japan’s most famous female couturiers dressing famous women like Empress Masako and Grace Kelly.

She became internationally acclaimed in the 1970, receiving numerous honors from the Japanese government.

Mori’s classic perfumes were launched in the 1990s, and have continued to be popular with discerning buyers. 

Popular Hanae Mori fragrance

Blue Butterfly Eau de Parfum Spray by Hanae Mori 

  • Classic feminine eau de perfume by Hanae Mori
  • 6.7 fluid ounce bottle
  • Floral fragrance with jasmine, cedar and peony
  • Feminine, floral and fruity scent
  • Simple, traditional Japanese signature scent

10. Annayake

Headquarters Paris, France
Body care
Personal fragrance 
Social Mediawww.instagram.com/annayake.official/?hl=en

Annayake is a Japanese cosmetics company that was founded when a pharmacist created a beauty cream for his wife.

It is now well known for its fragrances and collaborations with leading french perfumers.

Launched in 2000, there are now more than 40 fragrances to choose from.

Popular Annayake fragrance

Annayake Tsukiyo by Annayake 

  • Eau de parfum spray
  • 3.4 fluid ounce bottle
  • Delicate vanilla fragrance
  • For women


Headquarters Shinjuku, Tokyo, Japan
FounderIDA Laboratories
Makeup tools
Social Mediawww.instagram.com/canmaketokyo

CANMAKE is a leading Japanese drugstore cosmetics company.

It was founded by IDA Laboratories in 1985 and has grown to become  a popular brand across Asia. 

CANMAKE perfumes are pleasant and affordable. They have an extremely wide appeal, though they are not premium.

Rather than eau de parfum or eau de toilette, CANMAKE produces fragrance water that is cheaper but less lasting fragrance. 

Popular CANMAKE fragrance

Make Me Happy by CANMAKE

  • Eau de parfum spray
  • 1.04 fluid ounce bottle
  • Light floral scent with white peach, white flowers and green apple

Rounding Up

These gorgeous Japanese fragrances are perfect for a special fragrance or signature scent. Many are classics, but all are popular right now.

They are perfect for the collection of any perfume lover who wants to experience the beauty and culture of Japan through fragrance. 

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